Conceptualized by Saatchi & Saatchi, this simple yet extremely effective idea takes direct mail to a whole new level. They've found a way that you CAN'T ignore the ad, unlike most direct mail that usually ends up lining the bottom of your bird's cage. Hey, at least I make use of it.
Now I could be wrong, but when you consider the reach or number of impressions, this peep hole idea is guaranteed to show better numbers. Mind you, the only people who look out the peep hole before getting their mail are the same ones who have 20 cats and 5 bolt locks lining the inside of the door. And chances are, they let their mail pile up for weeks before venturing out into the unknown that is...DUN DUN DUUUN.... the front porch.
If this showed up on my front door, I'd be super pumped. However, I think would appreciate the cleverness of the advertising method a lot more than your typical consumer. Actually- I'm pretty convinced this would creep most people the **** out.
RegardCrazy cat lady (or man...?) you can't help by notice something like this and not want to test it out, right?