This ad is one in a series of Stampin' Up's new campaign, and can be found in American and Canadian magazines including; Better Homes and Gardens, Family Fun, Parents, Chatelaine and Today’s Parents. It may also occasionally be seen taped to kitchen appliances.
This is the first I had heard of the company. Although the ad's aesthetics are great, it doesn't paint a very detailed picture as to what the company actually does. Curious, I went to the website which I'm sure many others did as well. This is proof that being mysterious DOES make all the girls want you. Boys, don't get any ideas. Regardless, thumbs up for driving traffic to their website.
Stampin' Up is a great company/ distributor/ community for those who have a passion for scrapbooking, rubber stamping, and s*** most people don't have time for. Think AVON for the people who go Honey Boo Boo over Craft Wars. Yes, that was definitely a TLC reference. Also, I did in fact substitute "Go Ape S***" with Honey Boo Boo.
Putting my obvious bias aside, this is a brilliant example of how a magazine ad should be done. It resonates so well with the target market that it's fridge-display worthy. And what chickie-dee doesn't enjoy sticking it to the guys once in a while (gentlemen, bear with us, the opportunity seldom arises).
Talk about reach, the ad survived longer than the magazine it was featured in, and every woman that walks into my aunt's place is guaranteed to get a good chuckle out of it (I mean giggle; Chuckling is for dudes). What's more, here I am blogging about it.
A good ad is noticed, but a great message- that's what gets around. I'm not sure how that relates to people who get around...whatever. Happy rubber stamping :)