Maybe it should be Legs Idol, and the best looking legs win. Mind you, we might end up with a kankle alert. If you aren't sure what a kankle is, UrbanDictionary.com describes it as "Calves that become feet without taking an ankle break". Enough said.
The contestants upload one (yes, just one) photo and a 140 character description of their style. I'm sorry, but in order for me to make an informed decision about whether or not you deserve to be a "Style Idol", shouldn't I see what you throw on before walking out in public? You could be wearing socks and sandals (or worse, toe socks) and I wouldn't even know it. Meanwhile, your description as to how "I’m fashionable AND comfortable" made you sound like a materialistic genius and I therefore dedicated a vote to you and your bad habits. *sigh*
They ARE however giving away a free trip to NYC if you get the most votes, which is why I'm on board with participation. If you're interesting in voting for me, click here. I promise, I don't wear socks and sandals. And i have partially webbed toes so toe socks are out of the question. Now that THAT's out of the way...
The winner gets a make-up and hair session and shopping money to spend for a trip to NYC, so that she can "strut her stuff" in the fashion capital. That's some risky marketing, seeing as the people with the most friends on facebook might not necessarily be...well put-together.
Let's take a look at LuLu Lemon's ballsy grand opening event. The first 30 people to show up naked get a full outfit, free. Thankfully for them, the picture that plastered the papers was one of an exceptionally good looking 7/8 naked chick.
How would it look for Schick if the winner is a get-dressed-in-the-dark kind of individual? It isn't really something they'd be proud to to display in their monthly news letter. I can see it now. "Say hello to our Style Idol!" Below the headline is a picture of an angry-looking woman in yellow sweatpants, a fur vest and bedazzled fuchsia Crocs.
Oh well. I guess each generation has its "thing". And here I thought shoulder pads were a decade disaster...